Two days before the official start of summer, Starbucks has addedatropical concoctionto its arsenal of Instagram-ablebeverages.
And this one is no fire-breather.
The Mango Dragonfruit Refresher is a sweet fruity drinkthat gets its magenta color from pieces of freeze-drieddragonfruit, also known as pitaya. It goes on sale on Tuesday atparticipating Starbucks stores in the U.S. and Canada.
It containsno artificial colors or sweeteners, but gets its small caffeine kick from thegreen coffee extract, the company said Tuesday.A16-ounce cup has fewer than100 calories.
Its one of those up-and-coming flavors. The red-fleshed fruit is less common and helps make this drink so fun and unique, Starbucks research and development ‘s Alicia Binionwho created the new beverage, said in a statement.
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The new Mango Dragonfruit Refresher, a permanent addition to the menu, comes two months after the Seattle-based coffee chain announced that it would cut back on the number of limited-time offers it would feature. The most famous example is its now-famous, wildUnicorn Frappuccino.
Limited-time offerings gave Starbucks a quick boost in sales, as regulars opt to give new products a try and newbies wander in to sample the latest release. Both camps often enjoy snapping photos and sharing their thoughtson social media, which creates buzz for the brand.
The Mango Dragonfruit Refresher is “bright and vivid, something you would want to take a picture of to share with friends, Binionsaid.
Starbucks also suggests customers who wanta creamier option torequest the Dragon Drink,which is the Mango Dragonfruit Refresher with coconut milk mixed in.
Starbucks has raised the price of its brewed coffee 10 cents to 20 cents. Robert Deutsch, USAToday