Chipotle: Melted Cheese Might Not Save Growth Woes

The less than optimal customer reaction to the launch of Chipotle’s (CMG) new Queso cheese was a reminder to investors that growth at the company is not going to easily be fixed by cheese spread/dip. After the E-coli outbreaks at restuarant in 2015, Chipotle’s shares remain down 60% from their peak around $750, as health scares from norovirus and rodents look to be becoming the norm at the restaurant chain. With the shares trading at a 63.5x TTM P/E because of lower sales per store, the valuation looks expensive if comparable store sales cannot recover.

Customers Have Yet to Come Back

Customer perception of Chipotle has not fully recovered yet as Q2 same-store sales were still only at 82.6% of their 2015 level.

Source: Data taken from annual and quarterly reports.

The health scares hit customer perception hard with 2016 comparable restaurant sales down 20.4%. Chipotle had been perceived as a healthier fast food option offering more wholesome natural ingredients than other fast-food chains. This image allow Chipotle to charge prices well above competitors like Yum’s (YUM) Taco Bell but customers may not be willing to pay up for $10+ burritos anymore (and that’s before a drink).

Profitability Has Taken a Hit

The decline in customers has really hurt profitability at the company with net income margins and return on invested capital (ROIC) falling from 10.6% and 23% respectively in 2015 to 0.6% and 1.3% respectively in 2016. While they have recovered slightly to 3.2% and 9.3% respectively for the trailing-twelve-month period, profitability still remains impaired. Chipotle’s net income use to be on par with Yum Brands (YUM), while its ROIC use to be above that of Yu m but less than McDonald’s (MCD). It will probably take a recovery of comparable restaurant sales back to level 2015 levels before profitability can fully recover.

Getting an Idea of Valuation

With Chipotle’s shares currently trading around $300, the TTM P/E is a high 63.5x. However, if one looks at this $300 price today with the $15.10 earnings in 2015, the P/E ratio becomes a much more reasonable 19.8x. While growth in store count has declined from the high teens, the company is still working hard to grow store count with growth around 12% for 2016.

Source: Data taken from annual reports, Morningstar, and Statista.

When looking at high growth companies such as Chipotle, a good tool to use is legendary investor Peter Lynch’s PEG ratio. Using the TTM 63.5x P/E ratio and 2016 store growth of 12%, Chipotle’s PEG ratio would be a high 5.3x. However, if you use the 2015 EPS and P/E of 19.8x, the PEG ratio based off this growth rate would be 1.7x which is within Peter Lynch’s rule of thumb of being under 2x (a PEG ratio over 2 suggests that earnings growth is already built into the price).


Comparable store sales need to move higher for profitability to recover at Chipotle and melted cheese probably won’t be the catalyst to make that happen. The company’s TTM P/E of 63.5x is high but if profitability can recover to 2015 levels it would be a much more reasonable 19.8x. However, investors should not be expecting this to happen as a lot of work needs to done to make customers return. The Chipotle fa d might have had its day in the sun and that $750 share price might not be revisited anytime soon.

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