Ivanka Trump may have shown that any publicity is good publicity when it comes to selling fashion.
Despite a boycott and a decisionby Nordstrom to no longer carry the brand, Ivanka Trumps fashion line soared in online sales of individual items last month, according to a major e-commerce site.
Trumps brand was in 11th place based on the number of items sold, according to Lyst, a fashion search engine that links shoppers with more than 12,000 retailers and designers. That represented a 346% leap in items sold from the previous month, when Trumps line ranked 550th.
Because it is a private company, the Ivanka Trump brand does not disclose sales figures. But Abigail Klem, the brands president, says the line is performing better than ever.
Since the beginning of February, they were some of the best performing weeks in the history of the brand, Klem said in a statement. For several different retailers, Ivanka Trump was a top performer online, and in some of the categories it was the…best performance ever.
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